In order to grow their business digitally, Barron Cosmetics must establish a clear and cohesive identity that reflects their values, mission, and unique selling propositions. This involve creating a style guide that outlines the company’s visual and messaging standards, as well as developing a content strategy that is aligned with their brand voice and tone.
The company’s updated visuals, messaging, and content strategy helped them to stand out from their competitors and capture the attention of their target audience. By leveraging effective SEO and PPC tactics, Barron Cosmetics was also able to drive targeted traffic to their website and increase their online visibility. The company’s engagement and following on social media platforms grew significantly, resulting in increased brand awareness and lead generation.